It took a little while, but Drybar — the original blowout bar, in case you didn’t know — has finally opened a Philly location, located at 1701 Market St. in Center City. The 1,975 square foot store serves up a cocktail menu of professional blowouts at affordable flat rates, with selections like the Mai Tai, a tousled beach look or the Cosmo, made up of elegant, loose curls, and many more depending on your mood or the occasion.
You’re probably thinking, “Oh, this is all well and good but unless I have a special event, this isn’t something I would do.” However, as Drybar Founder Alli Webb puts it, you walk away with so much more than a blowout.
“We’re not just selling blowouts,” she says. “We’re selling the experience and the confidence you get from a great blowout. When you have great hair, you feel really good. It gives you an extra little pep in your step.”
Truer words have never been spoken. Women do so much to take care of their minds and bodies these days — from yoga to eating healthy to getting regular mani/pedis. According to Webb, a routine blowout falls into that category and has become a “healthy addiction” for many.