Is it Super Bowl or bust for Andy Reid? The answer to that will have to wait until after the season. Jeffrey Lurie gave his annual, state-of-the-Eagles address Thursday, a few weeks behind schedule. It was originally set for the day Reid’s son, Garrett, died.

While the owner wouldn’t hand down a hard ultimatum to Reid, the Birds owner made it perfectly clear that another 8-8 season wouldn’t cut it.

“No, it would not,” Lurie said about a repeat of the 2011 campaign. “As I said, 8-8 was unacceptable.”

Lurie said that any decision on Reid’s future wouldn’t come until after the 2012 season — even though Reid has two years remaining on his current deal. Lurie added that Reid’s recent tragedy — and his love and respect for him as a person — would not factor into anything.

“Andy will always have our sympathy and support, but this is a business,” Lurie said. “You are there to win and win big, and you have to separate the two. All of the analysis will be on Andy Reid the coach.

“You won’t hear me talking about this [Reid’s contract] during the season. There’s just so many things to look at and I think I always reserve the judgment to look at things after they’ve unfolded.”

That decision, whatever it may be, will be Lurie’s to make — and Lurie’s alone. Despite his recent divorce from longtime wife, Christina, Jeffrey still has final say on everything.

“I’ve structured this franchise around having complete control [including] 100 percent voting and total, final decision making,” he said.

Lurie thinks Eagles can make Super Bowl

The 2012 Eagles are poised for a Super Bowl run, right? Mike Vick has stated that on many occasions. But Jeffrey Lurie tackled that question with guarded optimism.

Yes, he believes they have the potential. He also believes they are playing catch-up with NFC powerhouses like Green Bay and New Orleans.

“I do think this team has all the ingredients to get there,” Lurie said. “But, as you know, Green Bay last year, to me, was by far the best team in the NFL and it wasn’t even close. They were, what, 15-1 in the regular season? Didn’t win a playoff game. It takes one bad game.”