Roughly one year ago, Stephen Caldwell and Anthony Thomas launched a unique fashion movement in an effort to fight poverty and homelessness through their KNO Clothing line. Roughly 3.5 million U.S. citizens experience homelessness each year including the disabled, military veterans, business people, mothers, fathers and children.
The idea behind KNO is simple: for each item of clothing sold, the group donates an article of clothing to a person in need, often in the form of socks, which help people stay warm, dry and clean during a difficult time in their lives.
The impact is huge: the company has helped distribute over 500 items since its inception, transforming 102 communities and housing over 11,000 people. When you buy an item from KNO, 50% of the profits go to help end homelessness and support the work of organizations in over 100 different communities across the country. All items are made of fairly traded, organic fabric or a sustainable blend of organic cotton, recycled polyester and natural rayon polymers, helping to support a living wage for the workers who make KNO clothing as well.
The group’s first anniversary will also mark the launch of its KNOvember campaign with a goal of doubling the group’s impact during the month of November and throughout the holiday season. Check out their eco-chic line of apparel at http://knoclothing.com and be sure to attend the KNO birthday party this Saturday, November 19 to celebrate its accomplishments and raise awareness.
*KNO Clothing’s birthday celebration details can be found at http://knoclothing.com/pages/1-year-birthday-celebration