Life in Philadelphia is feeling more and more normal everyday.
The proof is right below your feet.
Mural Arts Philadelphia and the City of Philadelphia recently dedicated a 33,000-square foot ground mural to welcome Philly back to things that have been missing over the past sixteen months. Created by Mural Arts Philadelphia artist Felix St. Fort, and a team of artists, Welcome Back, Philly conveys a “new day” concept, depicting people reuniting to once again experience things they have missed.
The Welcome Back, Philly mural is part of the Vax Up Philly campaign involving artist-designed posters and banners displayed at various business corridors, train stations, community centers and parks, as well as many other public places, in an effort to encourage all Philadelphians to get vaccinated.
The goal of these designs is to connect to people on a more emotional level by using art to communicate the importance of getting vaccinated. The designs represent all neighborhoods throughout Philadelphia and include sincere and heartfelt messages. The core of this approach is to get the designed materials out to communities that are especially vulnerable and have been hit the hardest by COVID-19 and target those who may have limited access to vaccine clinics or proper information about the vaccine, and who may be hesitant to get vaccinated.