It’s been quite a year for the entertainment and hospitality industry, and in Philadelphia, there was no exception for hardships on them. To combat the fallout that the pandemic thrust on them, one PR group is stepping up to the plate in more ways than one.
Brownstein recently announced the launch of “Fully Booked by Brownstein,” a public relations program aimed exclusively at supporting hospitality, entertainment, and tourism businesses. The PR firm, which is one of the longest-running in the nation, saw the need after a devastating year.
“Our business community has faced extraordinary setbacks this past year, but we know that the power of community and collaboration will allow us to come back even stronger,” said Laura Emanuel, VP and Director of Public Relations at Brownstein in a statement. “Our agency has helped Philadelphia’s most iconic businesses thrive since 1964, and a pandemic will not stop us. We want to ensure that we expand access to Brownstein’s services to the businesses that will make our region come alive again, and to deliver results that will help lead the hospitality and tourism industry to an unforgettable comeback year.”
This new program is “tailor-made” for Philadelphia after lockdowns caused many restaurants, concert venues, and attractions to suspend marketing and public relations operations or limit their capacities as businesses.
How it works is not too different from what the firm is already known for, just with a little more heart, exposure and a charitable incentive.
According to the release, “Fully Booked” will offer premium public relations services for brands in the Philadelphia region at affordable rates, in order to help them rebound from, and grow beyond, the challenges of the past year. Brownstein will also donate 5% of all profits earned from the program to the Hospitality Assistance Response of Pennsylvania (HARP), which provides emergency funding and grants to hospitality workers experiencing hardships due to the COVID-19 pandemic. The new initiative looking to reignite marketing efforts, recoup lost revenue, and rebuild trust in their health and safety standards — building a strong foundation to thrive in 2021 and the years to come.
The PR firm knows what they’re talking about as well, having experience for decades with both larger and smaller venues, making them the ideal vessel for a PR resurgence in the city. Past clients include The Palm, Garces Group, P.J. Clarke’s, the Fitler Club, Harrah’s Philadelphia Casino, and Mount Airy Casino Resort, plus other local venues like the Philadelphia Museum of Art, National Liberty Museum, LEGOLAND Discovery Center, Philadelphia’s Magic Gardens and Philadelphia Auto Show.
The release also describes Brownstein’s new initiative and how it will offer two layers of a PR focus for Philadelphians: The Comeback and The Kickstart. The first will offer media outreach to top-tier regional press and influencers, message prep and training to ace any interview, social media services, and introductions to strategic partners, while the latter will provide similar services plus extended support, including content planning and communications audits. Additional support focused on geo-targeted communications, customer conversion, customer and industry insights, and crisis communications can be added to either tier as well. Both programs will offer impactful marketing support to reportedly reinvigorate consumers and to instill confidence in brands as they open a new chapter in their history.
For more details, reach out to Brownstein at firstname.lastname@example.org